Research

My recent research has explored the impact of labeling on food product perceptions, human relationships with animals used for food, consumer acceptance of bio-based plastic alternatives, and electric vehicle adoption. 

From a conceptual lens, my work draws from community-based social marketing, message framing, construal level theory, cognitive dissonance, prospect theory, behavioral spillover, and the halo effect. 

Rye, J., Sintov, N. D. (2024). Predictors of Electric Vehicle Adoption Intent in Rideshare Drivers Relative to the General Public. Transportation Research Part A: Policy and Practice, 179, 103943.

Rye, J. (2025, February 20-22). Vegan or Plant-Based? How Labels Shape Perceived Loss Aversion and Consumer Choice. Poster presented at Society for Personality and Social Psychology Annual Convention 2025 Main Conference and Sustainability Psychology Preconference, Denver, CO.

Rye, J. (2024, April 22). Herbivorous Alternatives: The Impact of Labeling on Choice, Attribute Perceptions, and Loss Aversion. Poster presented at Environmental Professionals Network Earth Day Event, Columbus, OH.

Rye, J. & Sintov, N. D. (2023, November 15). Predictors of Electric Vehicle Adoption Intent in Rideshare Drivers Relative to Commuters. Flash Talk presented at Behavior, Energy, &  Climate Change, Sacramento, CA.

Rye, J., Hurst, K., Deepak, R., & Sintov, N. D. Predictors of Electric Vehicle Adoption Intent in Rideshare Drivers Relative to Commuters. 

(2022, June 21) – Poster presented at Energy & Climate Transformations: 3rd International  Conference on Energy Research & Social Science, Manchester, United Kingdom

(2022, April 20) – Poster presented at Earth Day Environmental Professionals Network Reception

(2022, February 16) – Poster presented virtually at Society for Personality  and Social Psychology Annual Convention 2022, Sustainability Psychology Preconference. 

Rye, J., (2021, May 17). Introduction to Environmental Social Science. Presented to Go Sustainable Energy – energy consulting firm.

Rye, J., (2020, November 06). The observatory: The key to sustainability is human behavior. Retrieved March 15, 2021, from https://medium.com/the- battelle-center-for-science-engineering-and/the-observatory-the-key-to- sustainability-is-human-behavior-dc72e3c4440c  

Rye, J., Mastrich, Z. H., & Geller, E. S., (2019, February 20). Intervening for Environmental Sustainability: An Evaluation of a Campus-Wide Prompt to Influence Transportation Choices. Poster presented at the 30th annual conference of the North Carolina Association for Behavior Analysis, Winston- Salem, N.C.